November NSA-NM Chapter Meeting
November 11 @ 6:00 pm - 8:00 pm MST
* REGISTRATION OPENS SOON *
Virtual Meeting Begins at 6:30 pm Mountain Time
Marketing or Sales: How to Increase
Your Fees Based on Your Value Offering
Mitch Goozé, CSP
Mitch Goozé, CSP will be joining us to discuss his ideas on how to increase your fees and get more of the right bookings. He promises this program will not provide a 10-step guide to how you can easily do this. In fact, it is not easy, but it is highly-doable and he will tell us more about how to do it and then have a discussion with us on issues you may have related to the topic.
About Mitch Goozé, CSP
A recognized expert in marketing, innovation and leadership, strategic positioning, and customer relationships, Mitch Goozé has addressed groups throughout the world, winning high ratings for his energetic presentation style and results oriented approach.
Mitch Goozé is an experienced general manager and leader with operating experience in the high technology and consumer products industries. He has experience running divisions of large companies, as well as being CEO of mid-sized companies. Mr. Goozé was president of Teledyne Components, a division of Teledyne, Inc. for five years.
Mr. Goozé has a B.S. in Engineering from the University of California, Los Angeles (UCLA). He did graduate work in electrical engineering at the California State University, Long Beach and graduate business studies at Santa Clara University. He holds an MS and an MBA from The Edinburgh Business School, Heriot-Watt University, Edinburgh, Scotland. Mitch has been an invited guest lecturer at the Columbia University, Stanford University and Santa Clara University Business Schools. Mitch has spoken to the Commonwealth Club of California and been quoted on the front page of USA Today.
Mr. Goozé has served as a member of the Board of Directors of several private companies including Aquatrol, Hunter Associates Laboratory, Biosystem Solutions, and Ikonos. He has also served on the Board of Advisors of the Northern California New Media Center, The Board of Advisors of the Leavey School of Business at Santa Clara University and Customer Satisfaction Improvement, Inc. He is a past member of Board of The American Electronics Association and ASUCLA.
Mitch is a Certified Speaking Professional (CSP). Vistage, an international organization of CEOs, named him Marketing Resource of the Year. He was named Speaker of the Year 2001 by TEC UK.
Mitch was a major contributor to Future In Sight, (Macmillan, 1995) and has three books on marketing in print. He has been a member of Customer Manufacturing Group since 1991. Customer Manufacturing helps its customers increase marketing/sales performance through process improvement management.