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February NSA-NM “Deep-Dive” Workshop [VIRTUAL]
February 18 @ 9:00 am - 12:00 pm MST
NSA-NM MOST-REQUESTED TOPIC!
Speaking to Associations —
Bypass the Gatekeeper: Get to the Decision-Makers
with Ed Rigsbee, CSP, CAE
Speaker, Author, Certified Association Executive
IMPORTANT – This meeting is now VIRTUAL-ONLY
Tired of hearing from association meeting planners, “We don’t pay speakers,” yet you see big names on their program? They do pay speakers, but not just any speaker. Associations want subject matter experts and thought leaders — they don’t want the person that read the book, they want the person who wrote the book.
Problem 1: Most speakers don’t have a clue how to methodically and strategically go after association business, one vertical at a time. This can easily be driven by lack of category and brand positioning. It’s kind of like throwing feathers to knock over a can as opposed to using a rock.
Problem 2: Most speakers connect with gatekeepers thinking they are decision makers. This program dives into how to determine who makes speaker decisions. This is done through the backdoor…the editors.
Problem 3: Most speakers forget to take the multi-pronged approach — telephone, mail, email, social media and LinkedIn direct connections. There are a lot of ways to get seen but it is the live conversation that generally leads to business development.
This program explores many aspects of the association/society, 501(c)6, world and how to succeed in selling your keynotes and training.
About Ed Rigsbee, CSP, CAE
With his feet firmly planted on both sides of the association-speaker fence, Ed enjoys being one of only a handful of persons that holds both the Certified Speaking Professional and the Certified Association Executive credentials. With 30+ years as an NSA member and over a dozen at the American Society of Association Executives (ASAE), Ed knows both sides of the fence.
Ed has been the executive director of the Cigar PEG Philanthropy through Fun for over 20 years. His organization holds a bolt-on event to NSA’s Influence. The IRS recognized 501(c)3 public charity has donated over $700,000 to medical causes and the NSA’s own Foundation.
Ed is the author of books on strategic alliance development and non-profit member recruitment and retention, and quit counting a decade ago when his article publication number hit 2,500.
He has been teaching speakers how to sell to associations since the mid-1990s, has presented internationally to speakers and has presented at most of the NSA chapters, as well as the annual convention a number of times.
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Registration and attendance at, or participation in a National Speaker Association New Mexico Chapter events constitutes an agreement by the registrant to NSA-NM’s use and distribution (both now and in the future) of the registrant’s or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes.